Makeup & beauty by makeup artist Jamie Genevieve | VIEVE

Icon Mascara

Icon Mascara - Main image
Icon MascaraIcon MascaraIcon MascaraIcon MascaraIcon Mascara
$14.5 $29 In stock

Category: NOW

Icon by name, icon by nature. Icon Mascara gives instant volume, curl and definition in just a few strokes. The jumbo spiral brush wraps every lash (even the shy ones) in a deep, glossy black coat. The flexible formula builds effortlessly — one layer, three layers, your call — and stays soft, defined and comfortable from morning to night. We told you, she's iconic. 

  • Jumbo spiral brush for lifted, fanned-out lashes
  • Buildable formula that is soft and flexible
  • Deep black pigment for bold, defined lashes
  • Removes easily without harsh scrubbing

Customer Reviews (4.6 / 5 · 19 reviews)

Miles ★★★★★

That jumbo spiral brush is no joke — it caught every tiny lash on my lower lid too, not just the top ones. The black is so deep and glossy it honestly looks like I’m wearing falsies, but it still feels light on my eyes.

Timothy ★★★★★

The curl held all day without a single droop, and the glossy black coat made my lashes look like I’d just had them done. Even the tiny corner lashes that usually ignore mascara finally showed up.

Julian A. ★★★★★

My lashes have never looked this good without falsies—the deep, glossy black is so rich that I skipped my usual second coat. Even the tiny corner lashes that always get missed are suddenly visible after just a few strokes.

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