Makeup & beauty by makeup artist Jamie Genevieve | VIEVE

Icon Mascara

Icon Mascara - Main image
Icon MascaraIcon MascaraIcon MascaraIcon MascaraIcon Mascara
$14.5 $29 In stock

Category: NOW

Icon by name, icon by nature. Icon Mascara gives instant volume, curl and definition in just a few strokes. The jumbo spiral brush wraps every lash (even the shy ones) in a deep, glossy black coat. The flexible formula builds effortlessly — one layer, three layers, your call — and stays soft, defined and comfortable from morning to night. We told you, she's iconic. 

  • Jumbo spiral brush for lifted, fanned-out lashes
  • Buildable formula that is soft and flexible
  • Deep black pigment for bold, defined lashes
  • Removes easily without harsh scrubbing

Customer Reviews (4.3 / 5 · 6 reviews)

Owen S. ★★★★★

I've tried dozens of mascaras that claim to coat every lash, but the jumbo spiral brush on this one actually reaches my tiny inner corner lashes without poking me in the eye. The glossy black finish gives such a clean, lifted look that I've been getting compliments all day.

Robert ★★★★★

The jumbo spiral brush really grabs every tiny lash at the root, giving my eyes a lifted, defined look without any clumping. It dries down to a true glossy black that stays put all day.

Ava I. ★★★★★

I was skeptical about the curl claim, but my lashes stayed lifted from morning to night without a single smudge. The glossy black finish is seriously striking.