Makeup & beauty by makeup artist Jamie Genevieve | VIEVE

Top 5 Tendências de Maquilhagem que Dominam 2024

Top 5 Tendências de Maquilhagem que Dominam 2024

By Makeup & beauty by makeup artist Jamie Genevieve | VIEVE | Published: 2026-07-17

Category: Notícias do Setor

Descubra as 5 principais tendências de maquilhagem de 2024, desde a pele de vidro aos olhos marcantes. Aprenda a recriar estes looks de beleza com dicas de especialistas e recomendações de produtos.

The beauty world is constantly evolving, and 2024 is no exception. This year, we're seeing a shift towards fresh, glowing skin, bold eye statements, and a renewed focus on skin health. Whether you're a makeup novice or a seasoned pro, these trends offer something for everyone.

From the rise of 'glass skin' to the comeback of graphic liners, 2024's makeup trends are all about self-expression and enhancing natural beauty. Here are the top five looks you need to know, along with tips on how to achieve them at home.

1. Glass Skin & Glow

The obsession with luminous, hydrated skin continues in 2024. The 'glass skin' trend, which originated in K-beauty, is now a global phenomenon. The key is to focus on skincare prep—think hydrating serums, lightweight moisturizers, and a dewy finish. A good complexion balm can be your best friend here, providing that lit-from-within glow without looking greasy.

To achieve this look, start with a well-moisturized base. Use a tinted moisturizer or a light-coverage foundation, then layer a liquid highlighter on the high points of your face. Set with a hydrating setting spray to lock in the dew. The result is a radiant, healthy complexion that looks like you just stepped out of a facial.

  • Tip: Use a damp sponge to apply your base for a seamless, skin-like finish.

2. Bold, Graphic Eyeliner

Eyeliner is having a major moment in 2024, but it's not your classic cat-eye. This year, it's all about graphic shapes, negative space, and vibrant colors. From floating crease lines to double wings, the bolder the better. A precision liner is essential for these intricate looks.

Start by sketching your desired shape with a pencil liner, then go over it with a liquid or gel formula for intensity. Don't be afraid to experiment with asymmetry or unexpected placements. The key is clean, sharp lines—so take your time and use a steady hand. This trend is perfect for making a statement at any event.

  • Tip: Use a small angled brush and concealer to clean up edges and perfect your shape.

3. Soft, Sculpted Brows

Brows in 2024 are all about natural fullness with a soft, feathered finish. The days of harsh, blocky arches are behind us. Instead, think brushed-up, fluffy brows that frame the face effortlessly. A brow definer with a fine tip can help you create hair-like strokes for a realistic look.

To achieve this, start by brushing your brow hairs upward with a spoolie. Then, use a brow pencil or pomade to fill in sparse areas with light, upward strokes. Set with a clear brow gel to keep everything in place. The goal is to enhance your natural shape, not overpower it.

  • Tip: Choose a brow shade slightly lighter than your natural hair color for a softer effect.

4. Monochromatic Makeup Looks

Monochromatic makeup is a huge trend for 2024, where you use the same color family on your eyes, cheeks, and lips. This creates a cohesive, harmonious look that's both chic and easy to pull off. Peach, rose, and terracotta tones are particularly popular this season.

Start by applying a cream blush to your cheeks and blend a bit onto your eyelids. Then, choose a lip color in a similar shade—think a tinted lip balm or a matte lipstick. The key is to vary the intensity: keep the eyes and cheeks soft, and make the lip a bit more pigmented for balance.

  • Tip: Use a multi-use product like a lip and cheek tint for a truly seamless monochromatic effect.

5. Skinimalism & Skin Health Focus

The 'less is more' philosophy continues to reign in 2024, with a strong emphasis on skin health over heavy coverage. 'Skinimalism' is about using minimal products to let your natural skin shine through. This trend prioritizes skincare-infused makeup that nourishes while it beautifies.

Invest in a good skincare routine and choose multitasking products like tinted sunscreens, hydrating primers, and lightweight foundations. A setting spray with skincare benefits can also help your makeup last while keeping your skin hydrated. The result is a fresh, barely-there look that feels like you're wearing nothing at all.

  • Tip: Exfoliate gently once a week to keep your skin smooth and makeup-ready.

Ready to refresh your makeup routine with these 2024 trends? Start with a radiant base using a complexion balm for that glass skin glow, then experiment with bold liners and soft brows. The key is to have fun and make each trend your own. Explore the full collection to find your new go-to products.

Shop Related Products

Bálsamo de Tez Skin Nova

Bálsamo de Tez Skin Nova

$22.00 $44.00

Shop Now
Stick Silhueta

Stick Silhueta

$16.00 $32.00

Shop Now
Definidor de Sobrancelhas Moderno

Definidor de Sobrancelhas Moderno

$13.50 $27.00

Shop Now
Bálsamo de Tez Skin Nova

Bálsamo de Tez Skin Nova

$22.00 $44.00

Shop Now